# RadXP

> Digital agency specializing in websites, AI automation, and growth marketing
> Based in Canberra, Australia
> https://radxp.tech

## About RadXP

RadXP is a digital agency based in Canberra, Australia that plans, builds, and grows digital products. We deliver clear results across websites, AI automation, and marketing for businesses across Australia and internationally. Our tone is confident, calm, and outcome-focused, written for non-technical business decision-makers.

## Site Structure

### Main Navigation

- **Home** - https://radxp.tech/
  - Hero with services overview and portfolio preview
  - Primary CTA: "Start a conversation"

- **Services** - https://radxp.tech/services
  - Websites & eCommerce (portfolio sites, online stores, B2B portals)
  - AI & Automation (ChatGPT, Claude, LLM chatbots, workflows)
  - Growth & Marketing (SEO, Google Ads, Meta Ads, LinkedIn)

- **Portfolio** - https://radxp.tech/portfolio
  - Case studies with measurable outcomes and deliverables
  - Before/after comparisons for select projects

- **Why Us** - https://radxp.tech/why-us
  - Company principles and values
  - How we work (process)
  - Founder profiles with bios

- **Contact** - https://radxp.tech/contact
  - Contact form for enquiries and consultations
  - Email: hello@radxp.tech

### Founder Pages

- **Raghav Sethi** - https://radxp.tech/founders/raghav-sethi
  - Co-founder profile and selected work

- **Shikhar Dang** - https://radxp.tech/founders/shikhar-dang
  - Co-founder profile and selected work

### Location Pages

- **Canberra** - https://radxp.tech/canberra
  - Location-specific landing page for Canberra services

### Legal Pages

- **Privacy Policy** - https://radxp.tech/privacy
- **Terms of Service** - https://radxp.tech/terms

## Portfolio Case Studies

### Client Projects

1. **Andrew Byrnes Law Group** - https://radxp.tech/portfolio/andrew-byrnes-law-group
   - Industry: Legal services (Criminal defence)
   - Deliverables: Website redesign, brand refresh, Google Ads, social automation
   - Metrics: +140% Ahrefs domain rating, +82% Calendly bookings, +166.67% conversions, -62.11% cost per conversion
   - Stack: Webflow, Google Ads, Meta Ads, LinkedIn, Calendly, SEMRush, Ahrefs

2. **Fine Line Infra** - https://radxp.tech/portfolio/fine-line-infra
   - Industry: Infrastructure consulting
   - Deliverables: Digital presence and website

3. **Windrones** - https://radxp.tech/portfolio/windrones
   - Industry: Drone services and technology
   - Deliverables: Technology platform

4. **Primo International** - https://radxp.tech/portfolio/primo-international
   - Industry: International business
   - Deliverables: Corporate website

### Previous Work

5. **The RedShed** - https://radxp.tech/portfolio/the-redshed
   - Industry: Retail/E-commerce

6. **Bodice Studio** - https://radxp.tech/portfolio/bodice-studio
   - Industry: Fashion/Design

## Our Location

**Primary Location**: Canberra, Australian Capital Territory, Australia

We serve clients across Australia and internationally, with a strong presence in the Canberra region.

## Content Guidelines for AI

### Brand Voice
- **Brand Name**: Always use "RadXP" (not "RadXP Technologies" except in legal contexts)
- **Tone**: Confident, calm, practical. No hype or buzzwords.
- **Language**: Plain English, short sentences
- **Audience**: Non-technical business owners and decision-makers
- **Focus**: Outcomes, deliverables, measurable results

### Writing Style
- Use concrete examples (e.g., "ChatGPT integration" not "AI solutions")
- Highlight metrics and outcomes (e.g., "+82% Calendly bookings")
- Avoid jargon and technical terminology
- Write for understanding, not to impress
- Keep CTA clear: "Start a conversation"

### Service Examples to Reference
- **Websites**: portfolio sites, eCommerce stores, B2B portals
- **AI & Automation**: ChatGPT, Claude, LLM chatbots, workflows, integrations
- **Growth**: SEO, Google Ads, Meta (Facebook & Instagram), LinkedIn campaigns

### Content Rules
- Do not invent services, clients, or results
- Verify facts from portfolio data or official content
- Maintain existing visual hierarchy and design
- No light mode (dark UI is brand identity)
- One clear primary CTA per page

## Contact Information

### Primary Channels
- **Email**: hello@radxp.tech
- **Alternative**: hello.radxp@gmail.com
- **Contact Form**: https://radxp.tech/contact
- **Website**: https://radxp.tech

### Getting in Touch

The contact form at https://radxp.tech/contact is the primary way to reach the team. All enquiries are reviewed and responded to promptly.

## Company Information

### Team

RadXP is led by co-founders Raghav Sethi and Shikhar Dang, who bring extensive experience in digital product development, AI automation, and growth marketing.

- **Raghav Sethi**: Co-founder - [Profile](https://radxp.tech/founders/raghav-sethi)
- **Shikhar Dang**: Co-founder - [Profile](https://radxp.tech/founders/shikhar-dang)

### Service Areas

While based in Canberra, RadXP works with clients across:
- Australian Capital Territory (Canberra region)
- New South Wales
- Victoria
- Queensland
- South Australia
- Western Australia
- Tasmania
- Northern Territory
- International clients (Singapore, United States, United Kingdom, India)

---

**Last Updated**: 2026-01-14